‘Nu’ Name for Nu Café

By Amanda Arnold:

On Monday, Nu Café celebrated the grand-opening event for their rebrand into Nu Kitchen. This Worcester hotspot was buzzing with locals who were excited to try their new menu items.


Above: Nu Kitchen’s new street sign

The night began with free food, games and raffles. The chef served a variety of new menu items including, smoothies, sandwiches, salads and sangria. Nu received positive feedback, and General Manager Brie Swift said, “I love serving the food and seeing the people’s reactions.”


Above: Nu customers trying the complimentary food and drink samples

Many of these items supported dietary needs, including vegetarian and vegan options. Nu customers seemed to appreciate the variety and consideration of dietary preferences. Worcester resident, Nicole Callini said, “Nu Kitchen did a very good job showcasing how diverse their food selection is with the samples they provided at the rebrand event. Every sample they brought out catered to different food restrictions people may have.”

I got the chance to sit down with Brie Swift, General Manager of Nu Kitchen, who talked about what inspired the name change. “We wanted to break the mold of a cafe. We wanted people to know we’re here all day.” The transition into Nu Kitchen also meant a chance for the restaurant to share their new mission statement. Found on Nu Kitchen’s website, their new mission statement says:

“NU Kitchen pairs our passion for entertaining with our commitment to a healthy lifestyle. We combine wholesome ingredients, mindful preparation, and attentive service to create an uplifting atmosphere. We seek to inspire our community one person at a time.”

“We’re not just a coffee shop, we have a beautiful kitchen and we serve beautiful food.”

-Brie Swift, General Manager of Nu Kitchen


Above: Brie Swift, General Manager of Nu Kitchen with reporter.

The event was also meant to bring awareness to Nu Kitchen’s alcohol menu. Many customers were unaware the cafe even sold these items. Megan Miller, a senior at Assumption College said, “It was exciting, especially being twenty-one that they were going to expand their alcohol menu and add new meals.”

The event came to a close as a local Worcester band played live music for Nu Kitchen customers.


Above: Nu Kitchen customers enjoying the live music and new menu items

To checkout Nu Kitchen’s new menu or for more information please visit their website here.


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